Saturday 16 February 2013

Like No Other







Jonathan Taylor (aka) Daredevil Chicken had an idea for a show finale. Scale a Fringe tower and drop a couple of thousand bouncy balls from it.

Does that in any way sound familiar. Can anyone remember the Sony advert? Like No Other.
The Advertising agency must have had a brainstorm of an idea. Or maybe they just saw it before.

Like No Other.

Jonathan Taylor first performed the ball drop around the year 2000. Guess Where; the same place the Ad company staged the Sony Bravia ball drop, He's performed the ball drop finale to his show at a number of festivals.

What is amazing is that these big companies don't check back history. Last year I had to write to Epson the computer printer manufacturers; because they promoted their "exhibition" as if at the Fringe something like that had never happened before. The bad news it had. They just hadn't checked.

So Sony in their infinite wisdom took on an ad idea. (Their budget makes it look impressive) 50,000 balls.
But Daredevil Chicken got there first. Sony Bravia. "Like no other." I think you need to check you facts.

Then copying other peoples work is a form of flattery. Maybe we should say thanks to Sony and Thanks to their Ad agency, you've given a lot of people in performance circles a very good laugh.

Next year we're all planing a stunt involving nuns, goats and Germans. No wait that's the Sound of Music.

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